Digital Rapids adaptive bit rate support expands to Adobe's HTTP Dynamic Streaming

Digital Rapids, the Ontario, Canada-based video encoding and delivery company, announced it will incorporate direct support for the upcoming HTTP Dynamic Streaming technology from Adobe in its systems. HTTP Dynamic Streaming enables on-demand and live adaptive bit rate streaming of MP4 media over HTTP to Adobe Flash Player and Adobe AIR applications.

With it, content creators, developers and publishers get more choice in media delivery while maintaining the reach of the Flash platform. HTTP Dynamic Streaming leverages existing HTTP Web infrastructure and cache technologies to help increase capacity and reduce delivery costs for large-scale publishers; its adaptive bit rate capabilities will automatically switch between multiple streams at varying bit rates to provide consistent, uninterrupted viewing experiences up to HD quality under changing network connectivity and playback conditions.

"Digital Rapids has a strong history with video on the Flash platform, and we're excited to have their support for HTTP Dynamic Streaming," said Scott Wellwood, Director of Business Development for Dynamic Media at Adobe. "Digital Rapids' extensive range of solutions for live and on-demand content creation and transformation are used by some of the world's top media organizations and service providers, and we look forward to working with Digital Rapids to bring HTTP Dynamic Streaming to their customers."

In addition to compatibility with Adobe's HTTP Dynamic Streaming tools, support for the creation of on-demand media for HTTP Dynamic Streaming delivery will be integrated directly into Digital Rapids' award-winning StreamZ and StreamZHD encoding systems, and the Digital Rapids Transcode Manager enterprise-class, distributed transcoding software.

For more:
- see this release

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