Digitalsmiths adds to metadata depth with purchase of Gotuit

Digitalsmiths is acquiring privately held Gotuit Media in a marriage of two companies that specialize in video metadata and indexing solutions, one using artificial intelligence, the other, Gotuit, that allows users to add their own metadata easily, creating a tool that will help the video industry use deep metadata for search, discovery and monetization. Terms of the deal were not disclosed.

Digitalsmiths said the acquisition gives it a combined portfolio of more than 35 patents covering core metadata creation, aggregation and application among others.

"Deep metadata is the engine that powers the consumption of digital media," said Colin Dixon of The Diffusion Group. "The combination of Digitalsmiths and Gotuit provides an end-to-end solution for powering multi-platform content personalization."

Digitalsmiths provides frame-level video metadata solutions to Hollywood studios, broadcasters, distributors and publishers, using technology that automatically tags scenes, objects and individual actors, allowing editors to quickly create clips.

The addition of Gotuit's technology, said CEO Ben Weinberger, creates "the most comprehensive solution for video indexing and metadata monetization available to serve the media industry across multiple platforms and content types--movies, sports, news and television for both library media and live broadcasts."

Mark Pascarella, CEO of Gotuit, will remain involved in the combined company during the transition, and will sit on the Digitalsmiths' advisory board.

Morrisville, N.C.-based Digitalsmiths existing investors include .406 Ventures, Chrysalis Ventures, The Aurora Fund and Cisco Systems.

Gotuit, based in Woburn, Mass., was founded in 2000 with investors including Highland Capital Partners and Atlas Venture. Its clients include Turner Broadcasting System, Fox, Sports Illustrated, World Wrestling Entertainment and ABC.

For more:
- see this release

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