DirecTV Now offering free Roku Premiere to customers who prepay

(Roku)

DirecTV Now is sweetening its deal and offering customers a free Roku Premiere when they prepay for two months of service.

“Consumers want premium live TV with even more choice and flexibility, which DIRECTV NOW provides,” said Brad Bentley, executive vice president and chief marketing officer for the AT&T Entertainment Group, in a statement. “But those looking to cut the cable cord may not always know the best place to start. We’re making it easy by eliminating up-front cost and providing a cost effective solution to stream the content they crave from their living room couches.”

The service is offering the free device with its different tiers including Live a Little ($35/month for 60+ channels), Just Right ($50/month for 80+ channels), Go Big ($60/month for 100+ channels) and Gotta Have it ($70/month for 120+ channels).

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A Roku Premiere retails for $69.99 and supports 4K.

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The deal for the Roku comes about two weeks after DirecTV Now added support for Roku devices, more than half a year after the service’s initial launch.

Earlier this month, DirecTV Now introduced another deal that works in tandem with AT&T’s wireless service. AT&T subscribers with $60 unlimited plans now have the option of adding DirecTV Now’s 60-channel package for an extra $10 per month. Customers signing on for the deal receive a $25 credit on their monthly bill.

All the deals aimed at attracting customers to the burgeoning virtual MVPD come amid reports that DirecTV Now’s subscriber growth has hit a rough patch. Last month, Bloomberg reported that DirecTV Now’s growth had stalled in recent months, with the service losing 3,000 subscribers in February and remaining largely flat in March.

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Since DirecTV Now launched in late 2016, several other competing services have launched with similar offerings. Hulu’s live TV starts at $40 per month and includes Hulu’s traditional subscription service for on-demand and originals. YouTube TV launched and starts at $35 for all major broadcast networks and their related cable networks, along with AMC Networks channels like AMC and IFC.

Verizon is the latest company to confirm plans for a vMVPD, which the company intends to launch later this year.

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