Does Netflix's deal with Lionsgate signal a pending push into Europe?

Netflix is extending its relationship with indie-studio Lionsgate, signing a multi-year deal with the studio's U.K. division that may signal the streaming video giant's intent to soon enter the European market.

Netflix earlier this year signed a deal with Lionsgate to have streaming access to seven seasons of Mad Men in the U.S., and last year signed a multiplatform content deal with Lionsgate, which partnered in the launch of Epix.

If Netflix launches in the U.K., as earlier rumors have speculated, it would go head-to-head with Amazon's (Nasdaq: AMZN) LoveFilm, which has already established a streaming service in Great Britain and in several countries on the continent. Amazon picked up LoveFilm in January, in a deal estimated to cost the e-tail giant $312 million. LoveFilm, meanwhile, in July increased its staff in the U.K. by 20 percent, tipping a move to expand its own digital service in the U.K. and Europe. It currently has services in Germany, Norway, Sweden and Denmark.

Last month, Netflix announced plans to rollout streaming service to 43 countries in Latin America and the Caribbean and has acknowledged plans to launch more operations overseas in the coming year. The service also announced it recently signed up its one-millionth subscriber in Canada, where it launched a streaming-only service in September.

For more:
- see this Reuters article 

Related articles:
Netflix set to launch in 43 Latin American, Caribbean countries this year
Netflix tips hand, slightly, on plans for two new international plays
Report says Netflix working with Facebook on integration that could push international play
Netflix set to launch in Spain, U.K. in 2012

Suggested Articles

HBO Max, the upcoming subscription streaming service from WarnerMedia, has filled out the rest of its executive team in charge of original programming.

NCTA-The Internet and Television Association is pointing to a new report that shows the cable industry had a $450 billion impact on the U.S. economy in 2018.

Subscriber growth is still the key metric by which Netflix’s performance is measured. By that standard, the company just posted some disastrous second-quarter…