Elemental builds roster to include 100 enterprise customers

Multiscreen video encoding specialist Elemental Technologies, which scored a slew of customer wins in 2011, including deals with Comcast, HBO and ESPN, said it now has more than 100 enterprise customers on its roster.

The privately held Portland, Ore.-based company launched in 2010, and has seen remarkable growth, including revenue that tripled from 2010 to 2011, a doubling of its staff and, with the opening of an office in the United Kingdom, a push into the international market as well.

"It's been a remarkable year in the video streaming market as all content providers seek to deliver premium content to the user's screen of choice," said Sam Blackman, CEO and co-founder of Elemental Technologies. "We believe 2011 was a landmark year in the video space and Elemental looks forward to playing a fundamental role in helping our customers perfect the media experience in years to come."

Elemental's secret sauce is that its technology runs on off-the-shelf general purpose microprocessors, high-performance hybrid processors and discrete graphics processing units. The GPU encoding utilizing massively parallel architecture offers a much faster, more efficient way to handle video processing than traditional video processing technologies that use central processing units, digital signal processors or other specialized hardware to perform video compression and conversion.

Traditionally, frames of content are broken into individual macroblocks and processed one at a time. Elemental processes all the macroblocks in a frame in parallel.

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