Portland, Ore.-based Elemental Technologies, which provides massively parallel video processing solutions to the video industry, is moving aggressively into transcoding 3D video, collaborating with Microsoft, Level 3 and TVN Group to deliver 3D content live over the Internet at the International Broadcasting Convention this week in Amsterdam.
The company, which completed a $7.5 million funding round in July, says it will deliver 1080p in 3D, a first, it says, in the industry.
The demonstration features a real-world, end-to-end 3D workflow:
- A live 3D TV signal originates from a TVN Group studio in Germany;
- ElementalTM Live performs high-density, multi-bit rate video encoding using the Microsoft's Internet Information Services Smooth Streaming architecture;
- Level 3 Communications provides content delivery to Amsterdam; and,
- On the show floor, attendees see live streaming 3D video content on a PC-based Silverlight player.
"IIS Smooth Streaming provides a better way to make full HD 3D on the web a reality," says Keith Wymbs, VP of marketing at Elemental Technologies. "For end users, the quality of the Elemental Live output, combined with the reliability and options available with IIS Smooth Streaming, bring a dramatically improved video viewing experience."
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