Encoding.com integrates Vid.ly, creates 'future proof' encoding

Cloud-based Encoding.com has integrated its Vid.ly universal video platform into its video encoding workflow, accessed through a preset within the Web, Watch Folder and API interfaces.

Selecting the Vid.ly preset automatically transcodes the source video into 24 different video formats. Vid.ly creates a short URL and the embed code for the Vid.ly-hosted video.

The company, which rolled out a beta version of Vid.ly just a year ago, said the platform automatically transcodes video into all of the HTML5 formats, detects the browser and delivers the correct video format.

Vid.ly prepares video for both iPad and iPhone adaptive bitrate stream to dynamically serve the bitrate most appropriate to the bandwidth of the requesting device.

Encoding.com said Vid.ly videos automatically are prepared to respond to calls from new devices as they enter the market.

"The addition of the Vid.ly preset to the Encoding.com workflow makes it super simple for customers to focus on content and leave the challenges of universal delivery--now and in the future--to the Encoding.com team," said Jeff Malkin, president of Encoding.com.

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