Encoding.com lands KickApps' video transcoding business

Score one for video encoding specialist Encoding.com, which Thursday said it will support the video transcoding component of KickApps' social publishing platform. KickApps, which this week was acquired by KIT digital (along with Kyte and Kewego), offers clients a suite of hosted social and media applications and services to help grow and engage their online audiences. Its customers include HBO, NBC Universal, National Geographic, Guinness World Records, Johnson & Johnson, Proctor & Gamble, Intel, the Special Olympics and numerous professional sports teams around the world.

KickApps says that by integrating Encoding.com's video transcoding solution into its platform, KickApps has significantly increased its ability to manage the complexities of user-generated video and ensures that users can view videos across a wide range of devices and web experiences.

"User generated video continues to be a key point of differentiation for KickApps. Our platform lets users submit videos of varying length and quality, across a wide range of formats," said Mike Sommers, EVP of product management at KickApps. "Despite this variance, Encoding.com allows us to deliver consistent video experiences for our customers and their users across multiple platforms and site experiences. Encoding.com has been a great partner--they've provided our team with a high level of customer service, and they share in our SaaS business model, meaning they can easily scale with the needs of our customers."

Encoding.com President Jef Malkin told FierceOnlineVideo that his companyhad been working on the integration of KickApps "for awhile."

"KickApps had analyzed Encoding.com and several competitors on a number of different criteria and selected us as the best option," he said, adding that stability, features, API extensibility, customer support, and scalability likely played a role in the win.

The KickAps win could be a big one for Encoding.com down the road, as it also likely gives the company acess to KIT digital and new sister company Kyte, an OVP.

For more:
- see this release

Related articles:
KIT digital acquires Kyte, KickApps, Kewego
Encoding.com's short URL service encodes for all devices, browsers
Encoding.com launches one-step video presets for smartphones

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