Encoding.com launches pro version of video URL shortening service Vid.ly

Six months after launching a beta version of its Vid.ly video URL shortening service--three months later than it had anticipated--cloud video transcoding specialist Encoding.com has launched a professional version of the service. The company said the upgraded service, Vid.ly Pro, would provide content publishers a powerful, scalable, and simple platform for serving video to every user on any browser or mobile device.

Vid.ly converts uploaded video into multiple formats and bitrates and produces a short URL and embed code for publishing; when visitors click on the URL, Vid.ly delivers the format appropriate for their browser and device.

The new iteration adds professional features required by high-volume video content publishers, including:

  • An XML-based API to build Vid.ly into any desktop/mobile application and video workflow
  • Custom output formats with adjustable bitrates
  • Adaptive bitrate streaming for all Apple iOS devices (iPhones, iPads and iPods)
  • Unlimited source video file size  
  • Premium CDN access
  • On-going feature enhancements

Currently, Vid.ly Pro doesn't offer analytics, but Encoding.com President Jeff Malkin said that function would be included in later versions of the service, as would the ability to customize HTML5 video players.

"We're filling a huge gap in the online video ecosystem that sits between YouTube and Vimeo on one end and huge bloated OVPs on the other end," says Malkin. Pricing, he said, would be based on usage and storage.

In March, Malkin said the service had undergone a plethora of changes since launching in private beta in January.

"We found everything from conflicts with various CMS providers on embed codes to seeing videos work on one Android phone but not another," he said. "We've really hunkered down on fixing those bugs. This platform is a hell of a lot more stable than when it launched."

The company originally hoped to launch the Vid.ly Pro service in May.

For more:
- see this release
- see this Streaming Media article

Related articles:
Encoding.com opens Vid.ly universal video URL service to public
Encoding.com's short URL service encodes for all devices, browsers
Encoding.com Launches Private Beta for Vid.ly