Encoding.com rolls out presets to make Roku channel development easier

Cloud-based video encoding service, Encoding.com, today said it has developed video encoding presets that streamline the video preparation process for developers targeting video channels for OTT set-top box maker Roku.

Roku allows anyone to create a content channel for its Roku Channel Store--from a basic free VOD channel to a full-subscription movie service.

But, said Jeff Malkin, president of Encoding.com, getting videos ready can be a daunting task.

"When you dig into the 26-page Roku encoding guide it can become incredibly complex," he said. "And the more you dig in, the more complex it gets. It's a huge headache for our customers."

So, Encoding.com worked with Roku to create five presets, an HTTP live streaming (adaptive bitrate) and four MP4 outputs in HD and SD formats at: 800, 1200, 1800 or 2700 kbps.  All five Roku presets adhere to Roku's specific encoding guidelines. Developers now can choose a preset and set a destination location for output files, which can be sent to any location.

The service is a value added for Ecoding.com's customers, said Malkin, but there's no extra charge.

Malkin said the presets already are live, adding that he had several "premium content providers who are going to be testing the presets" as they prepare their own Roku channels.

For more:
- see this release

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