Encompass taps Cisco to power new cloud-based OTT delivery platform

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Encompass, a video technology services provider that includes several broadcast and digital media companies among its customer base, is now offering a cloud-based multiscreen video delivery platform utilizing Cisco technologies as a core component.

The new product, CloudStream, is yet another example of the growing influx of cloud services for media companies, content owners and distributors that want to quickly add over-the-top video capabilities.

"Encompass offers our clients a complete portfolio of video services providing a cost-effective alternative to building out their own operations," said Chris Walters, Encompass CEO, in a press release. "Combining CloudStream with our signal acquisition and managed services capabilities layered onto Cisco's Media Data Center technology, we have created an industry-leading solution for OTT clients. We chose Cisco as a core component for CloudStream because of its expertise in building out the highly reliable infrastructure that is needed to support Encompass' full suite of OTT services."

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CloudStream gives Encompass customers access to a number of standard features such as end-to-end managed services for both live and on-demand streaming events, access to cloud DVR and multi-DRM (digital rights management) workflows. In addition to monitoring and management tools, Encompass has several dedicated digital Network Operations Centers (NOCs) and offers broadcast-quality SLAs (service level agreements).

Being built on Cisco’s Media Data Center platform, CloudStream gives Encompass customers a scalable private cloud that uses NFV (network functions virtualization) infrastructure that is optimized for digital media. What that mouthful of technical terms means is that media companies can define certain tasks like workflows, encoding and delivery more efficiently using the relatively new concept of NFV.

With more vendors offering cloud-based, turnkey solutions for OTT video, Encompass and other media industry service providers like Ericsson are likely turning a corner toward a much more competitive, multiscreen video environment over the next several months.

For more:
- see the release

Related articles:
Ericsson puts IP video products into shiny new package dubbed ‘TV as a service’
Ooyala launches turnkey OTT app platform, challenging JW Player

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