Epix, the joint venture between Viacom Inc. (NYSE:VIA), its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios and Lionsgate (NYSE:LGF), is offering free, downloadable apps that give authenticated pay-TV subscribers access to 3,000 titles on more than 100 connected and mobile devices.
"Our business was created to take advantage of the changing landscape, understanding how consumers are using technology, and we have been able to successfully work with our partners to create new ways for authenticated subscribers to access premium entertainment when, where and how they want," said EPIX President and CEO Mark Greenberg. "Movies have been a key driver of every new entertainment platform and we are excited to tap the power of movies to engage online viewers and attract new subscribers for our affiliated distributors."
Epix said apps would be available for consumer electronic and mobile devices including Android-powered tablets and phones from a variety of manufacturers such as Motorola, HTC and LG; Samsung TVs and Blu-Ray players; Google TV; Roku streaming players; and the BlackBerry PlayBook.
As part of the launch campaign for the apps, EPIX is working with distributors to expand the universe of authenticated subscribers via sampling opportunities among heavy consumers of online video. The EPIX apps will provide all consumers with free access to EPIX's offering of movie trailers, interviews and short form video content. Users will be offered limited free trials to watch EPIX movies and original programs, and EPIX will connect those who sample the service to affiliated distributors to subscribe.
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