ESPN and Turner Sports are giving NASCAR fans a new digital viewing experience, with NASCAR.com's interactive live video product, RaceBuddy, available for the first time ever heading into the Chase for the NASCAR Sprint Cup.
RaceBuddy will feature eight in-car and stationary cameras around the track for all nine of the scheduled races airing in ESPN.
Fans also will be able to watch the action on their computer, smartphone or tablet with the WatchESPN app and at WatchESPN.com.
For NASCAR, the push to digital is a continuation of its initiative to reach its fans through non-traditional means.
"Enhancing the viewing experience and improving the sport's digital and social presence for our millions of fans, at the track, at home and everywhere in between, is a goal we never lose sight of," said Marc Jenkins, NASCAR's vice president of digital media. "Being able to offer this series of interactive products during the Chase will further engage our fans with a robust digital presence that will forever change how the championship points battle is consumed."
Turner and ESPN are no strangers to online and mobile video either. Turner has used RaceBuddy during its TNT portion of the season, and said fan demand prompted it to extend it to the Sprint Cup.
For more:
- see this release
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