evox Television launches online video network with ecommerce spin

The San Francisco-based evox Television (pronounced evokes) debuted this week with a plan to produce original online videos along with an ecommerce platform and social network that targets people living "a healthier and more sustainable lifestyle."

The company has an app on Roku and says support for Apple (Nasdaq: AAPL) TV, Xbox, Samsung smart TVs and iOS and Android devices is coming. Among the new programming will be a series called "On Begley Street," which follows actor Ed Begley, Jr., and his family during the build of a new home.

evox CEO Xavier Dubois said the company can be profitable just from the ecommerce sales. "We're already making money in our store, and we haven't even put it out publicly," Dubois said in an interview last week. "We're profitable with the store alone."

More original shows are planned for next year, Dubois said. The site will produce a mix of short- and long-form content, some of it simply highlighting the inventory of its online marketplace.

For more:
- read the press release here
- Variety had this report

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