Exec's social blunder reveals Amazon's plans for original content

With increasing original content coming out of Netflix (Nasdaq: NFLX) and Hulu, not to mention the 100+ channels of content YouTube has promised, is it any surprise that Amazon (Nasdaq: AMZN) may have taken another big step toward producing their own original content?

At least that's what appears to be happening, reports Fortune magazine after spotting the LinkedIn profile for new Amazon exec Joe Lewis. The magazine said Lewis' profile listed him as vice president of original television at Amazon... briefly. Shortly after Fortune contacted Amazon for comment, the profile was changed to list Lewis as vice president of production at Amazon Studios.

Amazon last month posted job listings on its website seeking execs to "work with writers and artists to develop series ideas," as well as "staff, cast and produce pilots."

According to Lewis' LinkedIn profile, he has been director of production at 20th Century Fox, manager of development at Comedy Central, and CEO of the cloud-based TV network Bark Industries.

As Shakespeare wrote, "That which we call a rose by any other name would smell as sweet."

For more:
- see this report

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Amazon content deal with Viacom readies it to go toe-to-toe with Netflix
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