ComScore's August numbers for online video properties show that Facebook's drive up the ranks of video views continues, with it climbing past Yahoo and into the No. 2 spot behind King YouTube. Yahoo collected 58.6 million unique viewers, as YouTube saw 146.3 million of the 178 million overall Internet users who watched video during the month.
YouTube viewers were tagged for 1.9 overall viewing sessions, with viewers averaging 269.5 minutes of viewing time in August. Facebook recorded 243 million viewing sessions, the second highest for the month, but VEVO had the second most minutes per viewer in the Top 10 at 69.
Americans viewed more than 3.8 billion video ads in August, with Hulu generating the highest number of video ad impressions at 790 million (see related story). BrightRoll Video Network ranked second overall (and highest among video ad networks) with 469 million ad views, followed by Tremor Media Video Network (442 million) and Microsoft Sites (234 million). Video ads reached 45 percent of the total U.S. population an average of 28 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 30 over the course of the month.
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