U.K. media giant The Financial Times is launching a Brightcove-backed video technology platform and dedicated video hub it says will make it easier for users to find and watch relevant video from around the financial world. Brightcove now powers over 300 newspaper websites worldwide including the New York Times, Guardian, Gannett properties, Times of London, Zeit Online, La Vanguardia, China Morning Post, and more. It also recently landed Japan's Nikkei.
FT.com features a look that's more consistent with The Financial Times' brand, streamlined navigation and greater targeting of relevant content for advertisers and use of video on a broader range of mobile devices, including the iPad; it's all packaged at www.ft.com/video, as well as being embedded in relevant news stories and analysis.
Included on the revamped site are:
- An "editor's choice" selection of the top ‘must watch' videos
- A ‘most popular' section that lets users see at a glance what everyone else is watching
- A search option for users that will take them to the most-recently added videos, and dedicated categories have been developed to align content with the main FT.com sections: Companies, Markets, Global Economy, Management, Personal Finance and World.
The platform will display pre-roll advertisements in widescreen 16:9 format.
"FT.com video content is extremely popular for both users and advertisers," said Steve Pinches, Lead Product Manager, FT.com. "The FT.com now publishes over 180 videos a month and has seen video views top 1 million a month. In response to this demand we are investing in an enhanced video platform which, as well as providing a much improved user experience, will also allow for much deeper integration of video right across FT.com and emerging platforms. These qualities will allow us to create far more flexible syndication opportunities and an even more powerful advertising proposition."
- see this release
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