First of YouTube original channels debuts

YouTube's much-ballyhooed plan to launch nearly 100 of original-content programs on the site saw its first rollouts over the weekend.


Teve Moda (pictured) will run twice a week and feature celebrity fashion.

ClevverTeVe, the product of Clevver Media, launched three Spanish-language programs, all focusing on celebrity and entertainment news. Teve Hollywood, and Radar Latino will run daily news coverage from Hollywood, and Teve Moda will run twice a week and feature celebrity fashion.

ClevverTeVe launched with 20 videos and said it plans to add 10 new clips a day, most between 75 and 90 seconds long.

The Los Angeles-based company has plans to launch two more shows later this year.

Google's (Nasdaq: GOOG) YouTube long has been rumored to want to mold itself into more of an Internet-based cable company. Last month the Wall Street Journal reported that said the video site is ponying up $100 million to roll out a slew of free channels with professional-quality video.

YouTube, which comScore said had more than 600 million visitors last month, believes that its bargain ad rates--they're lower than sites like Hulu, for example--and targeted advertising format are ideal for such a venture. The property, which Google bought for $1.6 billion in 2006, is expected to see net revenue of $1 billion this year, double its net revenue a year ago. It also is offering advertisers opportunities to sponsor programming directly, and may allow content partners to sell ads as well.

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