FuboTV has found a new North American head of marketing in Yale Wang, who joins the company after previously working at Warner Bros. Digital Networks.
Wang will take on expansion efforts for Fubo’s North American marketing efforts and push data as a means of growing FuboTV’s subscriber base. Wang will report to Alberto Horihuela, chief marketing officer and co-founder of FuboTV.
“Yale is one of the most creative, driven and effective executives that I have had the pleasure of working with, and the ideal choice to lead our North American marketing efforts as fuboTV continues to expand,” said Horihuela in a statement. “With the recent kickoff of the new NFL season, along with the upcoming launches of the NHL and NBA in October, and key TV premieres this fall, Yale is joining us at a very important moment, as fuboTV truly redefines the way consumers can watch their favorite live sports and entertainment programming.”
Wang comes to FuboTV after previously serving as vice president and head of marketing for DramaFever, an SVOD owned and operated by Warner Bros.
RELATED: FuboTV taps Verizon veteran Ben Grad to head content strategy and acquisition
The new hire for Fubo arrives amid efforts by the virtual MVPD to build out its executive team with industry veterans. Last month, Fubo announced that Ben Grad, after spending 10 years helping guide video efforts at Verizon, was joining the company as North American head of content strategy and acquisition.
As Wang comes aboard, FuboTV is ramping up marketing efforts around its streaming TV service, which focuses heavily on live sports. Earlier this month, Fubo began running three 15-second commercials during NFL coverage on CBS, FOX and NBC; on cable networks including 24/7 sports channels; and on regional sports networks (RSNs).