Streaming TV service FuboTV has hired Ben Grad as North American head of content strategy and acquisition. Grad joins the company after spending 10 years with Verizon.
Grad will handle content acquisition strategy, packaging, affiliate relations and contract negotiations with FuboTV’s North American content partners, according to a release. He will also lead development of FuboTV’s viewership analytics platform and will provide content-related insights and direction for Fubo’s business development, product and marketing efforts.
At Verizon, Grad served as executive director of content strategy and acquisition.
“Ben’s deep industry insight, energy and proven track record is the perfect addition to FuboTV’s pioneering sports-first service,” said FuboTV Chief Financial Officer Joel Armijo in a statement, according to Variety. “We're thrilled to have such an accomplished and respected executive joining our ranks and leading our North American content strategy efforts.”
In addition to Verizon, Grad worked as head of strategy at Fuse and as part of the corporate strategic planning group at Time Warner.
FuboTV placed Grad in charge of content strategy as the company has been busy building out the channel lineup for its streaming service. Most recently, the company added Fusion TV and Scripps Networks Interactive’s channels to its entry-level service tier.
The programming additions arrived amid Fubo landing another $55 million from venture capital fund Northzone as well as 21st Century Fox, Sky and Scripps Networks Interactive.
“Closing this latest round of funding is testament to our ability to execute efficiently in a very competitive market, and to our investors’ acute understanding of the future of our industry. Long term, we are best positioned to drive value for all major media companies and consumers in the U.S. and abroad,” said Fubo CEO David Gandler in the statement.
Fubo’s Premiere channel package is available at an introductory rate of $34.99 per month. The service provides access to live channels, VOD, DVR and authenticated access to several channels’ websites and apps.