Game consoles increasingly taking consumers to over-the-top online video

The number of consumers who connect to the Internet and access online video through their game consoles increase 64 percent from 2008 to 2009, Parks Associates said, indicating that American's appetite for online content on their televisions is growing.

In fact, the research group's latest report, Digital Lifestyles: 2010 Outlook, said that the number of American's who connected their TVs to the Internet through their PCs grew some 36 percent during the same time frame.

Over three-fourths of U.S. households with PC-to-TV connections and one-third of Xbox 360 owners are using these connections to stream online video. These households, as they extend online video and other Web experiences to the TV screen, are laying the foundation for future behaviors with connected CE and entertainment services.

"Many households are working with devices they already have to get the connected-TV experience, which shows strong future demand for connected TVs, Web-enabled Blu-ray players, and networked digital media players such as Apple TV and Roku," said Kurt Scherf, VP and principal analyst at Parks Associates. "Manufacturers and service providers should examine these consumer behaviors closely, so they can match their current and future connected offerings with actual demand without pricing themselves out of the market."

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