German broadcasters plan to launch Hulu-like online video site

Apparently, German TV viewers are just as eager to watch TV on their own schedules--and for free--as U.S. viewers are. ProSiebenSat.1 Media AG and RTL Group SA's German are collaborating on an online video site that would be open to all broadcasters, both public and private, and would be designed to satisfy consumer's desire to access all of their content on a single platform. Both companies currently operate their own websites that supply catch-up video after it's been broadcast.

"It's the German answer to Hulu," said one person familiar with the matter. Hulu is owned by News Corp. NBC Universal and Disney. The news German platform would be owned in a joint agreement between ProSiebenSat.1 and RTL Mediengruppe Deutschland. The companies recently have said they were looking for ways to augment or move away from the traditional TV advertising sales model.

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