Google's (Nasdaq: GOOG) acquisition of Admeld, the ad technology platform the search giant ponied up $400 million for in June, appears to be on its way to being green lighted by the Department of Justice, which had been looking into possible antitrust violations associated with the deal
AllThingsDigital, quoting unnamed sources, reports that the acquisition could close as early as Friday, adding that it is likely to go forward without the DOJ placing any conditions on it.
AdMeld was founded in 2007, and interfaces with ad networks, exchanges and DSPs, and provides tools and analytics for publishers. Its customers include Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post and more than 300 others worldwide.
- see this AllThingsD article
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