Google goes 0-for-4 as Fox joins ABC, CBS, NBC in blocking Google TV

And then, there were none.

Fox has joined ABC, CBS and NBC in blocking Google TV from showing its content, marking a new low for the platform that launched in October.

The broadcasters all say they're concerned about seeing their advertising revenue eroded if they allow Google TV--and other similar devices that take Internet-delivered content to television screens--access to their content. Hulu, which delivers "catch-up" episodes of shows from ABC, NBC and Fox, has blocked Google TV from the start.

Google has struggled to convince Hollywood that content taken over the top can be adequately monetized as online ad rates are significantly lower than those broadcasters normally can charge. It also has attempted to position Google TV as a partner to the pay-TV industry rather than a threat, so for to no avail.

For its part, Google has remained upbeat, with a spokesman yesterday saying that new technology tends to frighten companies already in a particular space.

"The web is a new technology and it's not unheard of whenever there is a new technology that a lot of the incumbents in the space are trying to understand what that technology is going to mean for them," said Rishi Chandra, product manager for Google TV. "We have seen it before whether it's VHS, DVD or DVR."

For more:
- see this article

Related articles:
Another door slammed in Google TV's face; fancast.com backdoor closed
Big 3 broadcasters block Google TV access to shows
So long Hulu, it's been good to know you
Will Google TV get Hulu? Not likely, unless it's Hulu Plus
Google TV: The dawn of interactive TV finally breaks
Apple TV, Google TV: 'Nah, it can't work'

Suggested Articles

Sling this week announced a feature that integrates free, local over-the-air broadcast channels into the Sling TV guide on some 2020 LG smart TVs.

Early reactions to Instagram's Reels, Facebook's answer to TikTok: no creativity seen, quite possibly no creativity needed.

Quibi subs complain about the quality of the shows, the ease of use of the platform and issues with buffering and speed, according to Kantar.