Google Preferred sells out its advertising slots; Amazon cuts Fire TV price

More online video news from across the Web:

> Players in the online video space that want to make serious money need to focus on two key areas: creating or distributing premium video content, and making it easy for viewers to find that content, a Needham investor note says. Story

> Websites are overusing the autoplay feature for online video ads, because the viewability standard for them is so low, a new op-ed says. Story

> YouTube premium advertising platform Google Preferred is sold out. Or is it? Story

> MakerStudios CEO Ynon Kreiz said Disney had to buy the MCN "to remain relevant." Story

> Amazon has cut its retail price for Fire TV, from $99 to $84. Story

> Could purple be the downfall of Yahoo's planned media empire? New hires are reportedly squabbling with corporate over the un-hip color. Story

> Google's Eric Schmidt said Amazon is its biggest search engine rival. Story (sub. req.)

> Thompson Video Networks' ViBE VS7000 multiscreen encoding system has been qualified for Akamai's Intelligent Platform. Release

> Apple's Oct. 16 event featuring its newest crop of iPads and iMacs will be live-streamed. Story

> Telestream has released two software products that it says will make it easier to add closed captioning to online videos. Release

> BSkyB backed online video startup Pluto.TV, investing $500,000 in the company. Story

And finally… Tune out, turn off, go digital: Soho.com founder Charles Zhang urged broadcasters at the MIPCOM conference to quit their jobs and "move to the right side of history"--online video, that is. Story

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