HBO Now takes a stand on VPN masking in its terms of service; Zealot Networks acquires ViralNova

More online video news from across the Web:

> HBO Now has updated its terms of use, adding language that using location-masking technology (such as VPN masking) is prohibited. Tweet

> Content publisher ViralNova has been acquired by Zealot Networks, a digital media company founded by Maker Studios' former CEO Danny Zappin, for about $100 million in cash and stock. Variety story

> Hulu paid a record $192 million to keep South Park on the air and exclusively streaming on its service for the next four years. The Verge story

> A new report by Gfk MRI found that nearly 30 percent of all TV viewing comes from a digital streaming source. MediaPost story

> The International Advertising Bureau (IAB) said that the Media Rating Council's recent ad viewability study "demonstrates the need to move faster in solving for the root causes of measurement disparity and inadequacies." IAB post

> InstaDIGITAL has appointed Craig Chuter, a Saffron Digital veteran, as sales director. Release

> Verizon filed a brief with the FCC reiterating its support for keeping OTT providers outside of legacy cable regulations while still classifying those that qualify as MVPDs. FCC filing (PDF)

> MLB Advanced Media is not planning to do an IPO, contrary to earlier rumors, CNBC's Eric Chemi reports. Twitter post

> Yahoo inched its diversity upward, noting a 1 percent increase in women holding tech and executive positions within the company so far this year. WSJ story

> AnyClip Media, an online video distribution and marketing provider based in Israel, raised $21 million in a funding round led by Ervington Investments, Limelight Networks and Jerusalem Venture Partners. Reuters article

And finally... Apple TV is really going to be a reality. This time, we mean it, the New York Post claims. DSLReports story

Suggested Articles

Executives at the OTT services Fubo, Xumo and Philo offered contrasting suggestions about how to avoid getting swamped by programming costs

Alan Wolk, co-founder and lead analyst at TV[R]EV, explores Peacock's hot start and questions HBO Max's new engagement statistics.

Charter made a lot of people do a double take when it reported positive video subscriber growth this morning, something it hasn’t done in years.