RA report from Borrell Associates says revenue from online job ads are expected to rise 24 percent, to more than $11 billion by 2012, with a good chunk going to video advertising. Use of online video in brand-name recruitment sites such as Monster, Hotjobs and Career Builder is already becoming popular, , as well as at localized media sites.
Borrell believes a lot of video ad growth is coming from major local advertiser categories, including recruitment, but wouldn't provide actual current spending or predict growth rates for online video recruitment ads. Instead, examples such as the CarrerTV site and advertisers like Makers Mark and Ford Motor Company are cited. An intro six-month deal including hosting, distribution, 4,000 video views and a custom profile page retails for $4,000.
Newspaper publishers are starting to offer video job ads and local firms are looking to fill positions from product managers to breakfast host at the Hampton Inn and Suites by using the products. One regional newspaper group collected $40,000 each week from recruitment video offerings.
"High-caliber" recruitment videos are expected to be down the road, but are definitely the future to attract younger generations of YouTube/iPhone job seekers.
For more:
- Borrell's "2008 Outlook: Online Recruitment Advertising" summary to download.
- ClickZ's write up on Video Online Recruitment Ad Spending