Hulu has added HBO and Cinemax as add-ons for its live TV and on-demand services.
HBO will be available to Hulu subscribers for an additional $14.99 per month and Cinemax for $9.99 per month.
“By combining HBO’s iconic programming with our world class user experience and deep content offering, Hulu is giving viewers easy and highly personalized access to the very best of television,” said Tim Connolly, senior vice president and head of distribution and partnerships at Hulu, in a statement. “With this important new partnership, fans can now watch ‘Game of Thrones’ live every Sunday, binge watch all six seasons of ‘The Sopranos’ or catch up on ‘Westworld’ alongside our live TV, sports, classic TV shows and Hulu originals – all without ever having to leave the Hulu app.”
East and West coast live feeds for HBO will be available to Hulu subscribers and customers will also get access to HBO Now when they sign up through Hulu. The add-ons will be available for the $7.99 per month Limited Commercials plan, $11.99 per month No Commercials plan, and Hulu with Live TV for $39.99 per month.
The addition of HBO fills an important programming hole for Hulu and its fledgling live TV service, which is competing with other virtual MVPDs like DirecTV Now and Sling TV, both of which already offer HBO as an add-on. Hulu also offers fellow premium channel Showtime as an add-on for its TV service.
Hulu officially launched its live TV service in May. The service includes ABC, CBS, FOX and NBC—and many of their local affiliates—as well as CBS Sports, ESPN, Fox Sports, NBC Sports, TNT, CNN, CNBC, Fox News, Fox Business, MSNBC, Bravo, E!, Food Network, HGTV, Travel Channel, A&E, Cartoon Network/Adult Swim, Disney Channel, Freeform, FX, HISTORY, Lifetime, National Geographic, TBS, USA Network and Viceland. The service also includes cable channels from programmers including A+E Networks and Scripps Networks Interactive.