Hulu is continuing the slow and steady pace of updates to the device compatibility list for its new UI and live TV service, this time adding 2017 Samsung smart TVs to the list.
Samsung smart TVs join Apple TV (4th gen.), Amazon Fire TV devices, Roku devices, Xbox One, iOS, Android, Nintendo Switch and Chromecast on the list of supporting OSs.
Now Samsung customers will get the personalized UI that allows up to six profiles, including Kids Profiles.
Hulu’s jump to Samsung smart TVs comes only weeks after the streaming video service debuted its app for the Nintendo Switch. Hulu said it is the first U.S. SVOD to launch on the Switch.
Also earlier this month Hulu added upgrades to the web browser experience for its new UI and live TV. The updates allow users to access live programming with one click and a revamped Home and Browse experience.
As Hulu co-owners like Disney stare down some significant losses in 2018 thanks to Hulu and the increased cost of its live TV service, it’s become crucial that the service get its most updated product out to as many platforms as possible.
In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Although insurgent competitors could be nipping at Hulu’s heels.
“While the top three are no surprise, the big story over the past year has been the rapid subscriber growth for OTT video services from HBO, Showtime, and Starz,” said Brett Sappington, senior director of research for Parks Associates, in a statement. “The combination of recognized brands and popular original content is driving demand for their offerings.”