Hulu CEO says 2010 earnings at $260 million

Hulu CEO Jason Kilar told CNBC the company's revenues should be in the $260 million range, an 8 percent bump from the $240 million he forecast last month for the catch-up TV service.

Kilar says the increase is due primarily to rising demand for the $8-a-month Hulu Plus subscription service it rolled out of beta in November, and better sales by its advertising service.

Last year, Hulu earned some $108 million.

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