Hulu today hired Joel Stillerman as its new chief content officer.
Stillerman comes over to Hulu from AMC where he served as president of original programming and development for AMC and SundanceTV.
Now, in his newly created role at Hulu, he’ll oversee Hulu’s content acquisitions, originals development and content partner management teams. He’ll report directly to Hulu CEO Mike Hopkins.
Stillerman is being tasked with driving ongoing advertising revenue and subscriber growth for Hulu.
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“This year is a transformative year for Hulu—not just in our products, but also our investment in acquired and original content. Over the past several years, we’ve grown our audience and our content offering exponentially, and now is the right time to add Joel’s creative and strategic leadership to the team and drive the next phase of Hulu’s content business,” said Hopkins in a statement.
Stillerman is coming off an enviable run at AMC where he helped oversee the production and development of prestigious dramas including “Mad Men,” “Breaking Bad,” “The Walking Dead,” “Fear the Walking Dead” and “Better Call Saul.”
For Hulu, Stillerman is joining up just as the company’s original series are starting to gain some critical acclaim, in particular “The Handmaid’s Tale,” which Hulu just renewed for a second season. Hulu also recently announced its upcoming Marvel series “Runaways” and its science-fiction series “The First.”
As Hulu continues to focus on original content, the company is also launching its live TV service. The service officially launched last week in beta with Food Network, HGTV and Travel Channel added to its channel lineup.
Hulu has also signed distribution deals with ABC, CBS, FOX, NBC, Turner and A+E.
The service is priced at $39.99 per month and includes access to all content that comes with a traditional $8/month Hulu subscription. Customers can upgrade to the commercial-free on-demand tier for an additional $4/month.