Hulu Plus claims 4 million subscribers

Hulu Plus had more than 4 million subscribers at the end of the first quarter, marking about a 50 percent increase from December 31, Hulu said. The disclosure came during Hulu's presentation to marketers in New York.

Image source: Hulu

"We set new records for revenue and for the first time ever, Hulu viewers streamed more than 1 billion content videos in a single quarter," acting CEO Andy Forssell wrote on Hulu's blog. Forssell told marketers Hulu brought in $695 million in revenue in 2012, a 65 percent increase over 2011, according to a report in Variety.

Hulu viewers typically stick around 45 minutes per viewing session and do not skip or fast-forward through ads, Forssell said. He said the site is the highest ranked among ad-supported sites in engagement with viewers as measured by comScore. "Hulu is also #1 in market share of all premium online video providers, delivering 1 in 3 of all premium video ads in the U.S.," he said. And because Hulu doesn't show too many ads at a time, its viewers typically remember them better, making them more effective, he said.

Hulu introduced two new exclusive programs it will carry this year--a half-hour comedy Western set in Kansas in 1875 called "Quick Draw" and "East Los High," about teens at a high school in East Los Angeles.

For more:
- read Forssell's blog post
- The New York Times had this story
- Variety had this story

Related articles:
Guggenheim hired to advise on Hulu sale
Over-the-top revenue grows 60% in 2012
Peter Chernin offers $500M for Hulu

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