Hulu has officially launched its live TV service (still in beta) and announced the addition of Scripps Interactive networks including Food Network, HGTV and Travel Channel.
As expected, the service is priced at $39.99 per month and includes access to all content that comes with a traditional $8/month Hulu subscription. Customers can upgrade to the commercial-free on-demand tier for an additional $4/month.
The package includes 50 hours of recording storage, up to six individual profiles and two simultaneous streams per account. Hulu is offering upgrades for the service including $14.99/month for 200 hours of DVR storage, $14.99/month for unlimited streams, or $19.99 for both add-ons.
In addition, Hulu is offering Showtime for an additional $8.99/month.
To start with, Hulu’s live TV service will work with Apple TV (4th Gen.), Xbox One, iOS and Android mobile devices, as well as Chromecast. Hulu is promising soon to add support for Roku, Amazon Fire TV, Amazon Fire TV Sticks and Samsung Smart TVs.
With the Scripps agreement, Hulu’s live TV service now features ABC, CBS, FOX and NBC, with local live broadcast affiliate programming “immediately available in many markets, with more to follow,” according to a news release.
In addition, customers will have access to Turner and A+E cable networks. Available channels include CBS Sports, ESPN, Fox Sports, NBC Sports, TNT, CNN, CNBC, Fox News, Fox Business, MSNBC, Bravo, E!, Food Network, HGTV, Travel Channel, A&E, Cartoon Network/Adult Swim, Disney Channel, Freeform, FX, HISTORY, Lifetime, National Geographic, TBS, USA Network and Viceland.
Along with the introduction of live TV, Hulu is rolling out a redesigned user interface to integrate live, recorded and on-demand content. Viewers can create a personal profile to pick favorite TV shows, news channels and movies, and Hulu says the more a viewer watches, “the more tailored the service gets,” building recommendations based on content, time of day and device.
Hulu also said its live TV customers can follow major pro and college teams from leagues including the NFL, NBA, NCAA, MLB, MLS and NHL, and have those games automatically surfaced and recorded, subject to availability. Hulu is also baking in a “Kids Mode” for younger viewers to have access to only kid-friendly programming.