Hulu usage growth surging ahead of Netflix and Amazon, research report says

Hulu
The number of respondents indicating greater use of Hulu was bigger than the corresponding upticks in Netflix and Amazon usage. However, a greater number of viewers, 13%, also reported watching less Hulu over the last year. 

Sixty-four percent of TV viewers say they’re watching Hulu more than they were a year ago, according to a report published by Hub Entertainment Research.

Hub surveyed 1,608 U.S. TV viewers in a report titled “TV Redefined,” that Multichannel News obtained. According to the report, 56% of respondents said they were watching more Netflix than they were 12 months ago. The same percentage also reported an uptick in Amazon viewing. 

The number of respondents indicating greater use of Hulu was bigger than the corresponding upticks in Netflix and Amazon usage. However, a greater number of viewers, 13%, also reported watching less Hulu over the last year. 

WHITEPAPER

How To Lower the Cost of Ownership of Your Cable Access Network

This white paper presents a cost analysis of a virtualized cable modem termination system (CMTS) deployed in a distributed access architecture (DAA). Learn how to eliminate traditional CMTS constraints, efficiently enhance your network performance and more.

RELATED: Netflix, Amazon Prime retain 72% of North American SVOD market, says Digital TV Research

Only 8% said they are watching less Netflix than they were a year ago. And only 9% indicated a decline in Amazon SVOD usage over that same time span. 

Amid a continued transformation in the way U.S. viewers consume TV, 86% of DVR users now admit to fast-forwarding through ads. Meanwhile, 61% said they frequently or occasionally watch three or more episodes of a show back to back (aka “binge-watch).

Interestingly, Hub said all of these behaviors have increased significantly (30% or more) over the last year. 

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Peacock, NBCUniversal’s recently launched streaming video service, is rolling out 20% discounts on annual Premium subscriptions for Black Friday.

How can we defend ourselves? Mostly, it’s a matter of common sense.