Hulu usage growth surging ahead of Netflix and Amazon, research report says

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The number of respondents indicating greater use of Hulu was bigger than the corresponding upticks in Netflix and Amazon usage. However, a greater number of viewers, 13%, also reported watching less Hulu over the last year. 

Sixty-four percent of TV viewers say they’re watching Hulu more than they were a year ago, according to a report published by Hub Entertainment Research.

Hub surveyed 1,608 U.S. TV viewers in a report titled “TV Redefined,” that Multichannel News obtained. According to the report, 56% of respondents said they were watching more Netflix than they were 12 months ago. The same percentage also reported an uptick in Amazon viewing. 

The number of respondents indicating greater use of Hulu was bigger than the corresponding upticks in Netflix and Amazon usage. However, a greater number of viewers, 13%, also reported watching less Hulu over the last year. 

RELATED: Netflix, Amazon Prime retain 72% of North American SVOD market, says Digital TV Research

Only 8% said they are watching less Netflix than they were a year ago. And only 9% indicated a decline in Amazon SVOD usage over that same time span. 

Amid a continued transformation in the way U.S. viewers consume TV, 86% of DVR users now admit to fast-forwarding through ads. Meanwhile, 61% said they frequently or occasionally watch three or more episodes of a show back to back (aka “binge-watch).

Interestingly, Hub said all of these behaviors have increased significantly (30% or more) over the last year. 

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