Imagine boosts cloud storage for broadcast, OTT providers

A data center

Imagine Communications, perhaps best known in the broadcast and video industry for its cloud-based workflow solutions, is adding advanced storage capabilities to its Versio and Telurio product lines. Dubbed IOX Storage, the two solutions used a tiered architecture as part of an adaptive storage solution so that media companies can adapt and scale storage as needed.

Specifically, the Versio IOX Storage solution is targeted toward broadcasters and their production facilities, and geared for playout and channel creation requirements in live environments like news, sports and other events.

Meantime, the Telurio IOX Storage product addresses OTT video providers as well as providers offering cloud DVR services (which Imagine also conveniently offers in its product portfolio). This provides “provides a scalable, high-availability solution for storage of continuously recorded channels for time-shifted and catch-up TV.”

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Cloud-based storage has been picking up in the online video segment as demand for 4K/UHD and 360-degree video, particularly delivered over the internet, rises. That has created a need among both distributors and content owners and creators for bigger and better storage options. For live events, cloud storage offers a backup capability in case of problems elsewhere in the video delivery ecosystem – in addition to ensuring the video is available later for on-demand viewing.

Imagine has worked with media and entertainment companies for some time now, all the way back to its early days as Harris Broadcast. The company partners with other ecosystem vendors like Microsoft and HP to make sure its customers, which include media stalwarts like Disney/ABC Television Group, can integrate their existing playout and workflow systems as seamlessly as possible.

Brick Eksten, Imagine’s chief product officer, explained in a release that cloud storage solutions are evolving, especially as traditional media companies continue to transition from Big Iron environments where most of the hardware is on-premise, to cloud- and IP-based environments.

“We created an adaptive storage solution architected with our market-leading playout and distribution solutions, helping to ensure that our customers can fully modernize their operations by supporting today’s workflows with storage fully optimized for the performance, scalability, adaptability and reliability of tomorrow’s hybrid and virtualized environments.”

For more:
- see the release

Related articles:
Imagine partners with Disney/ABC, Verizon and HP to fill in puzzle pieces of IP video ecosystem
Imagine rolls out cloud-based DVR, dynamic ad insertion

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