Inlet Technologies and its Spinnaker streaming appliances teamed with Zeitbyte Digital Media to stream live and on-demand coverage of this year's Mercedes-Benz Fashion Week to more than 175,000 unique viewers on computers and mobile devices around the world.
Zeitbyte streamed 66 shows from 11 different locations, including Lincoln Center and Milk Studios, as well as several offsite shows around the city using Spinnaker's encoding technology. Along with streaming over 900,000 minutes of live content, Zeitbyte also used Spinnaker to encode 20 additional shows for archival purposes, making them available on-demand to online viewers. All coverage from this year's Fashion Week can be viewed on the Lincoln Center web site, on individual designer web sites or Facebook pages, and other sites such as www.firstcomesfashion.com.
Zeitbyte, a digital media company that specializes in video production and webcasting, first began streaming Fashion Week three years ago, and have been using Inlet's Spinnaker HD 7100 to power their streams since 2009.
"Spinnaker has not only provided us with an end-to-end solution for broadcasting events on the Internet, but it has also helped create new opportunities for our customers to reach a broader audience on their device of choice," said Gary Kahn, president, Zeitbyte Digital Media. "Thanks to Inlet, we were able to stream more Fashion Week events than ever before."
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