Online media startups are increasingly looking like the new darlings of the investment world: Four content-focused companies, including All Def Digital, Thoughtful Media Group, Kin Community, and Woven Digital have received a combined $56 million in funding in just the past week.
Their content is crafted with the growing SVOD market in mind, the Los Angeles Times reports, with an eye toward specific target audiences such as young women or male millennials. And investors from across the spectrum are attracted to these companies, with names popping up like Advancit Capital (led by Shari Redstone, vice chair of Viacom), Third Wave Digital Partners (the investment arm of ad firm WPP), Andreesen Horowitz (a Silicon Valley investment firm), and Gazette (an Iowa-based media company).
Why are investors fascinated with the often-fickle online video business? The Los Angeles Times has more here.