Global software security and media technology company Irdeto acquired BD+ technology for Blu-ray from Rovi Corp., allowing it to give Hollywood studios a more robust solution for protecting high-value Blu-ray movie titles from the threat of digital piracy and lost revenues.
The company said it will fold the technology into its Irdeto ActiveCloak for Media offering.
"This acquisition further proves our commitment to establishing dynamic security as the industry standard for Hollywood studios taking advantage of the Media 3.0 opportunity--consumer demand for content anywhere, on any device and at any time," said Graham Kill, CEO of Irdeto.
The BD+ standard is based on the Self-Protecting Digital Content (SPDC) architecture, a renewable security concept that complements Irdeto's dynamic security technology.
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