Israeli company to beta cost-reducing content delivery technology

Israel-based Giraffic is hoping the public beta version of its new content delivery technology that's set to land next month after several months of alpha testing will make a splash with companies in the U.S. looking to cut their bandwidth costs.

Giraffic says its product, which uses P2P technology, reduces the cost of delivering video, including long-tail content, by as much as 70 percent and increases the end-user experience as well.

"Our technology enables reducing delivery costs substantially, both in popular video content and in "long-tail" content, utilizing Peer-to-Peer (P2P) technology," CEO Yoel Zanger said in a recent interview. "If P2P technology was successful in replacing multi-billion dollar infrastructures in the international phone calling sector with Skype an example of that, our technology aims to do the same for online video delivery."

The company, founded in 2008 and formerly known as UC Networks, has raised about $1 million so far from venture capital firm Startup Factory and several private investors.

For more:
- see this Globes article