Online open source video firm Kaltura has partnered with Epic Records to power the Chevelle Remix Site as part of the promotion of the new Chevelle album "Sci-fi Crimes," featuring the hit single "Jars." Users can create their own music video on the website using Kaltura's open source video platform including its online remix tool.
"The value of Kaltura's technology to us is the ability to encourage fans, both casual and die-hard, to engage on a deeper level with the Chevelle's video. The user interface is simple and easy which makes it inviting to all, regardless of their skill level in video editing," said Jason Lekberg, Marketing Manager at Epic Records in a prepared statement. "Video has proven to be one of the most engaging sources of content online and this tool provides us with extra exposure to help make up for the shrinking placement opportunities on the traditional music video channels."
Fans can created their own video by mashing up images, video and the "Jars" soundtrack from the new Chevelle album. Using Kaltura's platform, users can drag and drop clips from the clips library, add transitions, effects, overlays and more.
- see this release from Epic and Kaltura
- check out the Chevelle Remix site
Kaltura lets users self-host online video platforms
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