Kantar Video bows new analytics platform; Is cable dead?

> Kantar Video is rolling out a new analytics platform to give advertisers, agencies and content publishers real-time online and mobile video syndication, tracking and optimization technology. More
> Adobe Air 2.5, introduced last week at its developer conference, will bring Adobe-powered content to TVs, mobile devices and computers, assuming device manufacturers decide to include it. More
> Is cable dead? Will consumers look to OTT delivery? Can Hulu convince viewers that a day late really is better than $79 a month short? More
> AT&T said revenue and profits were up in the third quarter, driven by wireless growth and the continued strength of its U-verse business. The telco said IPTV subscriber growth was substantial with 236,000 new U-verse subscribers. More
> Verizon reported Q3 earnings dropped 25 percent, as wireless subscriber growth slowed and landline operations struggled to make a profit. The company said its FiOS TV service had 204,000 net additions. More
> Video ad serving platform adap.tv, which ranked third in comScore's September "Video Ads Viewed" rankings, said it's seen a 92 percent average monthly growth rate for video ad views. More

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