Kantar Video, which in July announced plans to partner with content ID firm Anvato, is rolling out a new analytics platform it says will supply advertisers, agencies and content publishers with real-time online and mobile video syndication, tracking and optimization technology.
Kantar said its Videolytics platform is the firm's first step toward comprehensive evaluation of online and mobile video, which, as the online video advertising market continues to expand, has become critical.
"With over $1 billion in annual global video marketing spending anticipated to grow globally to $10 billion by 2015, online and mobile video is the fastest growing ad medium in history," said Eric Salama, CEO of Kantar. "Videolytics represents Kantar's commitment to investment, innovation and marketer of relevant solutions in this important market."
Videolytics is a Software as a Service, open platform with free trial access for qualified accounts that provides seamless integration with various online and offline tools and services. It will provide advertisers with detailed analytics including demographic, psychographic, and attitudinal data.
Kantar Video is the New York-based business unit of Kantar, a division of WPP, media and marketing services company.
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