Kantar Video, a division of ad tracking service Kantar, is partnering with content identification firm Anvato on a new offering the company says can track and provide analytics on online videos even when they're modified by users and distributed beyond controlled syndication.
Track, one of the Kantar Videolytics offerings, leverages Anvato's technology to power Kantar's audio and video content and advertising identification offerings. Agencies, brands, publishers and content owners can now receive more accurate performance, effectiveness, verification, safety, reach and user engagement metrics no matter where and when video content and ads appear.
The Anvato technology, often used to enforce copyright infringement, combines audio and visual pattern recognition to provide a robust fingerprint for identifying and tracking online video. The company says it looks at video the same way the human eye does, using machine vision to find illegal duplicates based on visible content, not watermarks at the rate of one million minutes of video in less than a second.
"As long as a human being can tell it's the same video, the Kantar Track technology, powered by Anvato's Perceptual Signature, will be able to track it," said Alper Turgut, co-founder and CEO of Anvato.
The Kantar Videolytics online and mobile video platform is currently in private beta with several major brands, agencies and media companies.
- see this release