Social online video platform Kyte is extending its cross-platform support of social video experiences to Facebook. It's Kyte Facebook Application Framework enables media companies and marketers to create fully branded, interactive video experiences on Facebook, helping them to connect with Facebook users and monetize content through pre-roll, overlay and companion advertising on branded canvas pages.
The San Francisco-based company also will support support Facebook's social plugins, with optional inclusion of Facebook's "Like Button" that will allow users to share videos back to their friends on Facebook with just one click, wherever the player is embedded. Kyte customers can also embed a Facebook Recommendations box on their page.
"Consumers have become increasingly accustomed to accessing and sharing video content on Facebook and across device platforms," said Daniel Graf, CEO at Kyte. "Our new Facebook application framework and support for Facebook social plugins provide a powerful set of tools for marketers to not only reach, but deeply engage with these audiences as they interact within the real-time social stream."
Kyte says its app promotes virality by updating fans to new videos and allowing them to share and comment on the content, as well as enabling publishers to deliver branded contests and UGC campaigns. For more:
- see this release
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