Online social video platform Kyte today said it had integrated its platform with Boxee, giving publishers the ability to reach audiences on the interactive TV platform.
The Kyte Boxee App Framework allows publishers to deliver brandable content to Boxee, which audiences are then able to browse and view through the Boxee interface on their PC or television. Kyte says the turnkey solution reduces the time, cost and complexity of developing an interactive video experience.
The company says the interface makes content available in Boxee's Apps directory, bringing Kyte customers the opportunity to expand their reach to audiences at home. Customers can also push their content to Facebook and Twitter through Boxee's rating system, which recommends video content to contacts both inside and outside of the Boxee community.
"Boxee is fundamentally changing the way consumers experience television, providing a truly connected experience to not only view but to engage with media content," said Gannon Hall, COO at Kyte. "Our support for Boxee is the first phase of a broader plan to support a range of emerging connected devices, giving our customers the ability to reach increasingly fragmented audiences."
The San Fransisco-based company's customers include ABC, Armani Exchange, Clear Channel, ESPN, Fox News, HomeAway, MTV, Monster Energy, NATO, NBA Digital, Nokia, Tyra Banks, and others.
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