Legendary Digital Networks (LDN) recently launched Alpha, a "standalone membership video platform" aimed at offering users an interactive OTT experience.
The new service is a joint venture from LDN’s two key channels, Nerdist and Geek & Sundry. Alpha provides premium content that it says lets fans engage and connect with their favorite video programs.
Some of the premium content Alpha will offer from Nerdist and Geek & Sundry will feature programs, including Watch Your Language, Talks Machina, Escape, Sidekick with Matt Mira, and VAST.
Hosted by writer Brian Wayne Foster, Talks Machina features a fan-centered format, with cast members, super-fans, and celebrity guests breaking down the previous week’s episode. Members will be able to interact with each other as well as with the content and personalities through live video capabilities including chat and polling. The service will also allow viewers to appear live and on-screen during shows.
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Initially available on desktop, Alpha will also soon be available as an iOS app.
Alpha is important to Nerdist and Geek & Sundry as they will be able to provide subscribers with a series of online and offline perks, including special event access, prizes and product discounts.
Additionally, Alpha will offer what LDN says is a highly immersive, interactive experience with original content and access to notable tastemakers within the pop culture landscape.
Live programming as well as new and returning shows from Nerdist and Geek & Sundry are on tap. Subscribers are part of an inclusive community with access to a series of unique programming including live watch-alongs with celebrity guests, game shows with members as the contestants, and scripted offerings where the audience can influence the outcomes.
LDN said there will also be numerous opportunities to host live discussions about members’ favorite cultural subjects.
“Alpha is going to bring our members closer together by offering new types of immersive and interactive content,” said Adam Rymer, president of LDN, in the release.