Limelight Networks (Nasdaq: LLNW) has rolled out some new features for it Limelight Video Platform, extending its analytics capabilities to Internet-connected mobile devices, including tablets, adding mobile live streaming, intelligent device detection, and social sharing functionality.
The cloud-based service said enabling its online analytics to include videos on mobile and tablet devices will help publishers evaluate and optimize their videos for the growing mobile audience; they include the capabilities to detect and disclose the type of device, operating system, and browser through which end users consume video content.
"Limelight Video Platform continues to innovate, adding sophisticated analytics capabilities that analyze and report not just videos viewed on the PC, but also videos consumed on any connected device," said Edgardo Nazario, VP and GM of video platform solutions. "With the sharp growth of mobile video traffic through connected devices like tablets and smartphones, today's publishers require tools to help them understand how users take advantage of video beyond the PC."
Limelight, getting into the increasing trend of live event streaming, also is introducing an end-to-end solution to manage and broadcast live events to iOS (HLS) and Android (RTSP) devices. Publishers can manage live and on-demand assets in a single console using the same workflow.
Tools include geo/domain restrictions, scheduling, metadata management, custom metadata management, player customization, and channels. In addition, all Limelight Video Platform players are enabled for live delivery, allowing publishers to mix both live and on-demand in the same channel and deliver using adaptive bit rate streaming.
For more:
- see this release
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