Limelight Networks says it's prepared for iPad launch

Add another name to the list of companies in the online video industry who are announcing that they're ready for Apple's rollout of its iPad tablet Saturday.

Content delivery network Limelight Networks is assuring customers of its Limelight REACH and Limelight ADS services that their mobile distribution and monetization services will be updated and formatted for the new device, saying on a company blog that it will be ready top support rich content delivery to the Adobe-Flashless tablet.

"We've got our ducks in a row here," the blog says. "No error messages. No sub-par media playback with video that looks like it was designed for a tiny smartphone. We will be formatting content for the best playback experience on those shiny new Apple toys."

Limelight says it's "not reinventing the wheel here or coming up with a new application just for the iPad launch," adding that its existing technology is specifically designed to adapt content for delivery to new devices.

"Our targeted delivery profiles change, but the process stays the same," says Limelight. "Which means we've got you covered not only for the Apple iPad, but also for whatever product launch event comes next."

Analysts estimate that Apple could seel as many as 10 million of the device, which start at $499, this year alone. Companies including Brightcove, Ooyala, Kyte, Encoding.com and more have announced they'll be ready to support online video on the madly popular device.

For more:
- see this release

Suggested Articles

Alan Wolk, co-founder and lead analyst at TV[R]EV, examines the work ahead for HBO Max after a leadership shake-up and the market impact of Locast.

After a prolonged period of uncertainty about subscriber totals for virtual MVPDs, 2020 has been the year of transparency for streaming TV services.

Virtual MVPD fuboTV posted a net loss of $99.8 million during the second quarter as its subscriber count held mostly steady.