Lionsgate has set an Aug. 3 launch date for comedian Kevin Hart’s Laugh Out Loud streaming video service.
The Laugh Out Loud app will be available for free on iOS and Android, but for $2.99 per month users can upgrade to an ad-free viewing option. The Laugh Out Loud streaming video platform uses Vimeo's OTT technology. The service will include original scripted and unscripted comedy series, stand-up specials, licensed programming, and live broadcasts.
"Kevin Hart is an extraordinary global talent, and we're proud to continue expanding our multifaceted relationship into exciting new opportunities," said Lionsgate CEO Jon Feltheimer in a statement. "He is not only one of the biggest stars in the world but a great entrepreneur and an incredible brand. Together, we're building Laugh Out Loud into a compelling, content-rich value proposition for his millions of current fans—as well as new audiences worldwide."
Programming on the service includes satirical investigative series “Black Geo,” scripted series “Campus Law,” scripted sitcom “Dead House,” and all seven seasons of “Def Comedy Jam.”
Hart, LOL and Lionsgate have also partnered with social media platforms to debut two series. Facebook will premiere “Lyft Legend,” featuring Hart as an “oversharing Lyft driver,” and YouTube will show “What the Fit?,” an unscripted series where Hart, along with other celebrities and YouTube stars, try out different fitness trends.
The Laugh Out Loud VOD launch comes as the studio continues to push OTT and on-demand content for its Starz OTT platform. Starz said it has “significantly invested” in its app and OTT programming over the past 14 months and grown its OTT and on-demand content library by 125% to 5,500 titles.
“Much of the content increase from 2,400 has been accomplished with the acquisition of strategically complementary programming that reinforces the STARZ value proposition,” the company said in a statement. Starz is focusing on Spanish-language and kids programming.