March Madness on Demand sees 3.4 million hours of live streaming video on Day One is streaming all 63 games of the Men's NCAA basketball tournament--says it streamed more than 3.4 million hours of live video coverage of Thursday's opening round to 3 million unique viewers, a single-day traffic record for a sports event on the Internet. The network last year reported it streamed 4.8 million hours for the entire tournament.

The BYU-Florida double OT game was the biggest draw Thursday, with more than 521,000 hours of streaming video; the biggest draw last year on opening day was 348,000 hours of streaming for Washington vs. Mississippi State.

CBS's coverage of the tournament should serve as a template for coverage of other live sporting events: it serves fans and advertisers well and has created a fan base of its own. With no pay walls and no hoops to jump through for viewers, it's a prime example of consumer-friendly content presentation.

The CBS effort is a far cry from NBC's woeful coverage of the Winter Olympics in Vancouver, which offered only a small selection of events live.

For more:
- see this MediaPost article

Related articles:
March Madness on Demand kicks off Thursday kicks off March Madness pre-tournament coverage
CBS online coverage of March Madness a hit 
CBS's online video March Madness
CBS's March Madness online video offering raking in revenue

Suggested Articles

Synamedia is introducing Iris, a new addressable advertising solution aimed at pay TV operators and broadcasters along with OTT and hybrid providers.

Locast, a free streaming app for local broadcast television, has added Minneapolis and St. Paul to the list of cities that can access its service.

Disney’s stake in fuboTV hits the books not long after the company reached a distribution deal with fuboTV.